The impact of this massive wave of beer was disastrous. Men and women were caught in the wave, tossed against walls and buried in debris. The beer completely destroyed two homes, and flooded many others. A wall at a nearby pub crumbled under the force, burying a barmaid there for several hours. Nine people were killed by the drink that day, all but one due to drowning. The ninth died of alcohol poisoning. Most of the victims were poor individuals who either lost their lives, or everything they owned.
Soon after the flood, survivors rushed in to save what they could of the precious ale, collecting it in pots, cans, and kettles. Some simply used their cupped hands to lap up the tepid pools of dirty beer.
It took weeks for the stink of beer to completely fade from the area. The brewery was later taken to court over the accident, but the entire event was determined to be an "Act of God" by the judge and jury, leaving no one responsible.